This very practical and innovative course enables you to acquire everything you need to organize and run your new business, in just 4 days. Using an innovative method based on an artificial intelligence model, you will simulate managing, leading and organizing a real service start-up with your team colleagues.
Learning by making mistakesis the fastest and most effective method: thanks to our simulation, ASSO Business Game, you can do it, risk-free. Between one simulation and the next one, we will delve into the main economic, business and organizational concepts of a modern new business in our digital age. With simulation, which makes even the most complex concepts easy and intuitive, you can immediately put the lessons learned into practice.

Day 1
- Introduction to the course
- The fundamental processes of an enterprise
- The economic process, the financial process, and investments
- Introduction to the simulation ASSO Business Game
- First decision step for start-up management
- How to measure a business performance
- Analysis of the results of the enterprise’s first simulated exercise
- The economic reading of the enterprise
Day 2
- Economic facts and financial facts
- Investments, funding sources
- Notion of depreciation
- Working capital
- The capital employed
- Reading the balance sheet
- Second simulated exercise
- Analysis of results and financial – equity reading of the simulated enterprise
Day 3
- Business development
- The concept of a business model
- Digital business models
- Servitization model
- Marketing and business management of the enterprise: fundamentals
- Third decision
- Analysis of results
- Reading the business results of the enterprise
Day 4
- Strategy and organization
- Management by processes
- Management by projects
- The organizational structure
- The lean start-up
- Fourth and final decision
- The strategic and organizational reading of the enterprise