The client, in the context of a larger corporate process to promote the concept of creative work to its employees, decided to organize an event for some internal functions, about 50 people.
In line with the client’s brief to “shake things up,” a highly experiential event was opted for where messages were offered in the form of performances to inductively tell the three basic steps of spreading creativity as a corporate culture.
The concept of individual creativity was represented by the performance of a Street Musician.
Team creativity was gradually introduced to participants through the performance of a group of improvisational theatre actors.
Finally, the third act was related to corporate creativity with a performance by a group of 2 Laughter Yoga coaches.
A week after the event, we created a debrief session with the first line Executive where we went over the event by going over the messages and decoding them by tying them to Management concepts, theories and tools to amplify the effect and effectiveness of the intervention.
The training event had a strong impact on the entire target population by increasing the level of awareness and commitment with respect to what the organization was asking for. A spark that, also thanks to the debrief, triggered a series of actions at the individual, team and organisational level aimed at increasing daily creativity in the company.