With Digital Transformation and the emergence and growth of dot.coms dominating the world, the traditional strategy is no longer adequate.
This course introduces a new way of approaching strategy, with a new approach, new logic, and new tools that put the old way of thinking about strategy in the “basement” for good.
To managers and entrepreneurs involved in strategic processes, to those who want to get up to speed on a new way of approaching strategy more in keeping with digital transformation.

InIndustry 4.0, new digital business models dominate the market that have a major impact on organizations in terms of customers, technologies and competitors.
Therefore, the objective of this module is to understand the rationale and become familiar with the main Digital Business Model.
A new way of defining strategy in the era of digital transformation.
Understand the logic and become familiar with the main Digital Business Model
Introduction to digital transformation
Business model concept and digital business model
Business model and new digital technologies
The business model canvas
Cases and examples, types of digital business models
The Platform Business Model
Examples of platform business
The platform map
Definition of digital servitization, no longer possession of goods, but services
Examples of digital servitization
3, ½ day online course. Inductive method with cases and examples.

STRATEGY 4.0
NEW METHODS
discover the new 4.0 strategy
Pair traditional methods of analysis and strategic development with new methods more appropriate for digital transformation
STRATEGY 4.0
discover the new 4.0 strategy
NEW METHODS
Pair traditional methods of analysis and strategic development with new methods more appropriate for digital transformation