A course dedicated to the development of new Digital Business. From many successful cases you will learn new business models, new digital organizational solutions, and new mechanisms for managing digital businesses. An overview of the digital revolution of the past 10 years with a perspective on developing new business opportunities.
Overview of digital technology (12h)
- Internet and digital transformation
- Digital storytelling
- Disruptive innovation
- Digital ecosystem
- The digital user
- Digital trend
- Overview of major technologies
- Cloud computing
- Blockchain
- Bigdata
- Artificial intelligence
- Machine learning
- Internet of Things (IOT)
- Cyber Security
Digital business modeling (4h)
- The transformation of business models
- Digital business modeling
- Business model canvas
- The meta business models
Digital servitisation (4h)
- From product to servitisation
- From purchasing patterns to usage patterns
- The digital evolution of services
- Digital servitisation: from products to digital services
- Industry 4.0
- ADD-ON HARDWARE Services
- ADD-ON SOFTWARE Services
- THE EVERYTHING AS A SERVICE
- Servitisation model canvas
Digital platform (4h)
- What is the Platform business model
- The Pillars of the Platform business model
- The platform ecosystem
- Concrete examples of Platform business model
- The Platform business model canvas
Lean StartUp (6h)
- What is meant by lean startup
- The feedback loop of the lean startup
- MVP Minimum Viable Product
- Critical Thinking
- Lean startup business model
- The pivot strategy
- Adaptive organization
- Lean startup cases