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INNOVATION GAME

A training course to learn strategies and techniques for innovation. Tools from Design Thinking at the service of the company. Designed and realized in collaboration with Bicocca4Management.

“At NASA, failure is not accepted as an outcome. With us, however, it is. Because if things don't fail, it means you're not innovating enough.”

(Elon Musk)

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What is it?

Innovation Game

Do you want to know more about INNOVATION GAME? Fill out the form, and we will contact you as soon as possible.

This quotation by Elon Musk is a summary of one of the most powerful mechanisms for learning and innovating: the trial-and-error mechanism (try, fail, try again). This course, which adopts the logic and tools of Design Thinking, is built around a sophisticated simulator (business game) developed in collaboration with Bicocca University that, by leveraging on Trial & Error, facilitates and accelerates the learning of the latest managerial techniques for innovation.

To whom is it addressed?

This course is addressed to a very broad audience. As the topic is of great interest and increasingly central in corporate strategies, it may be of interest to all those organizations willing to start a process of internal awareness and transformation toward innovation.
The educational component, codified and validated by business experts and teachers, makes the product effective not only for experienced professionals and managers but also for younger people who have only recently entered the workforce.
This course, based on the Innovation Game, is presented as a bridge between theory and practice, helping participants to develop awareness, knowledge and skills on the topic of innovation.

Topics

The topics of incremental and radical innovation are covered.
For INCREMENTAL INNOVATION:

The development of new products and services

The conception of new digital business models

The definition of digital value propositions

The innovation of distribution channels

The creation of original communication messages

The identification of new ways to generate revenue streams

For radical innovation, emphasis will be placed on organizational variables and on the company’s ability to generate and grow innovation opportunities. For this theme, some elements drawn from Lean Startup notions will be part of the simulation.
The simulation will include decision-making steps that will distinctly address both incremental and radical innovation.
The result of the decisions will be represented in a nutshell by some performance indicators.

Design Thinking

During the course, some tools drawn from DESIGN THINKING will be employed, such as:

User person

Customer journey map

Business model canvas

Double diamond

Open innovation

Digitization

Business Game

The game is not a management system; rather, it is a training “object”, which should represent, for participants, an experience activating the “trial & error” mechanism of learning. Therefore, the outcome of decisions will strongly penalize mistakes and exceptionally reward good decisions.
Like all Stra-Le’s Business Games, a number of soft skills are also trained, which fit perfectly with the competitive and educational spirit of the game. Leadership, team working, decision making, and problem solving are fundamental skills for every present and future manager. Improvement in individual skills comes from discussion and debate within the working group, geared toward achieving concrete and measurable innovation goals.

Course content

4 days dedicated to innovation

Day 1

Innovation: the key element in building competitive advantages
Introduction to innovation
Incremental and radical innovation
Design thinking for product and service innovation
Introduction to the game
First team decision-making step with the innovation game (innovation decisions)
De briefing of simulation results

Day 2

Business model innovation
Digital business models
Case history
Second team simulation
Analysis and de-briefing of innovation results and decisions
Innovation and strategy

Day 3

Communicating and selling innovation
Innovation in distribution
Communication Case History
New media for innovation
Third team simulation
Analysis and de-briefing of innovation results and decisions

Day 4

Innovation and investment
Case History on productive investment and innovation
Radical innovation
Strategy for radical innovation
Fourth simulation with radical innovation
Analysis and de-briefing of innovation results and decisions
Conclusions

UNCONVENTIONAL TRAINERS

We like to call ourselves that – unconventional. Don’t expect easy people. You will be dealing with experienced and very demanding trainers and coaches who do not please the people in front of them, even if they are clients.

Trainers who invite thinking, deepening, achieving results for which it takes commitment. Real experts, not assumed ones.
Trainers available to support our clients even after the classroom, through dedicated socials, to help them apply the teachings in their everyday work.

There will be no shortage of feedback.

EMOTIONAL INVOLVEMENT

Participation in our courses remains etched in memory because of the strong emotional involvement. Emotions facilitate learning.
We start from experiences, from which we deduce lessons. Our experiences are never trivial and are the result of more than two decades of creative activity in the field of adult education.
The active involvement of all participants is always the most qualified part of our training. Our classrooms have few participants; everyone has to rehearse and is constantly involved.

CONCRETE

Concreteness means focus; we concentrate on a few things, the most important, so as to make the most of the time.
Concreteness means ensuring people’s learning goals. If this is not the case, we are ready to refund the participation fee or provide a new course free of charge to complete the learning.
Concreteness means providing people with a “toolbox”: the essential tools to put the skills learned into practice immediately in their job role.