INNOVATION TIME FOR EDITORIALE DOMUS
Editoriale Domus is synonymous with innovation and genius. In 1929 Gianni Mazzocchi, together with Gio Ponti – one of Italy’s innovation geniuses – founds the publishing house Editoriale Domus after taking over the first magazine about architecture in Italy: Domus.
Mazzocchi’s innovative drive doesn’t stop here: in 1939 he sets up Panorama, where prestigious names write about society, politics, and economics.
In 1945 L’Europeo is born: a large-format weekly magazine which will become a milestone of Italian and international journalism.
In 1949 Il Mondo is established: a weekly magazine about politics and culture directed by Mario Pannunzio. It will remain a landmark for the Italian intellectual elite for a long time.
1956 is the first issue of Quattroruote, the only magazine which scientifically addresses the Italian passion for cars.
An history of big innovations carried on by the founder family’s heirs up to the present day.
After the recent coming of new digital businesses, the editorial offering grows, and a generational turnover is seen: many young talents with different degrees enter the publishing house.
Editoriale Domus feels the need to develop a common cultural ground and some new skills on the topic of innovation. The choice falls on Stra-Le, which which Editoriale Domus starts a blended training course – online and in classroom – based on the new BUSINESS GAME INNOVATION , created in partnership with Bicocca4Management.
The main topics covered during the course:
for Business continuing development
principles and tools to innovate the offering, services, business models and communication channels
which organizational solutions to choose and how to select the investment options