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NEUROSALES

The power of persuasion

The power of persuasion

The power of persuasion

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“To build anything together you need to cooperate, and to cooperate you need to create agreements; to create agreements you need to persuade people of the mutual benefits that will result, and for that you need a real art of rhetoric.”

“To build anything together you need to cooperate, and to cooperate you need to create agreements; to create agreements you need to persuade people of the mutual benefits that will result, and for that you need a real art of rhetoric.”

“To build anything together you need to cooperate, and to cooperate you need to create agreements; to create agreements you need to persuade people of the mutual benefits that will result, and for that you need a real art of rhetoric.”

(Giorgio Nardone)

(Giorgio Nardone)

(Giorgio Nardone)

What is

“Persuasive Selling” is a course aimed at using persuasive communication in sales activities as an ingredient of both personal and professional success.

The ability to persuade is of considerable importance in daily life; knowing how to communicate persuasively means, in fact, winning the attention, interest and trust of the people with whom we interact in general, and customers in particular.

To whom is it addressed?

The course is aimed at managers, entrepreneurs and salespeople who want to enhance their own effectiveness in influencing and persuading others.

Goals

The overall goal of the course is to make the most of one’s persuasive skills through learning and using the main techniques.

In particular:

Increase one’s ability to influence the behaviors of others

Using Persuasion to Build Effective Relationships

Adapting different persuasion techniques according to circumstances and people

Contents

  • The basic cognitive strategies to be used in interpersonal communication to change the attitude and especially the behavior of one’s interlocutors;
  • The basic principles of persuasion;
  • Decision-making mechanisms and persuasion;
  • Listening as a powerful and indispensable ally in communication;
  • Empathy and assertiveness: key ingredients of persuasion;
  • The six principles of persuasion: what they are and how to use them;
  • Recognize feelings and emotions in order to know how to express oneself in a manner appropriate to the context and the interlocutor;
  • The power of words: the use of metaphors;
  • The power of imagination to influence;
  • Persuasion 2.0: the methodologies of persuasion on the World Wide Web.

Methodology

2 classroom days + individual work plan

At the end of the two training days, a Personal Action Plan will be proposed: a concrete action plan for working on one’s areas of improvement identified during the training course:

  • What aspects do I want to focus on?
  • What do I want to avoid?
  • What do I want to start doing?
  • What mistakes/traps do I struggle to avoid?

The teaching approach is highly interactive and engaging following an inductive approach: an initial experiential phase is followed by rationalization and debriefing by the lecturer through the presentation of theoretical references.

The teaching methodology includes:

  • Individual exercises: to activate processes of reflection and contextualization;
  • Group exercises: to reinforce learning and experiment with what was discussed;
  • Guided discussions: to facilitate understanding of concepts rather than notions, shifting the focus from “knowing” to “understanding”;
  • Role Playing with camera: to try “doing,” experimenting with the effectiveness or ineffectiveness of different behaviors and attitudes;
  • Experiential lesson: content development from what emerged in direct experimentation to alert the process of contextualization and rationalization.

All participants will be given the essential bibliography for the course.

Benefits

PERSUASION

INSTRUMENTS

Persuasion skills help in managing interpersonal relationships by positively influencing others’ opinions, attitudes and actions.

Being able to master persuasive tools in business improves sales effectiveness and strengthens long-term relationships.

Benefits

PERSUASION

Persuasion skills help in managing interpersonal relationships by positively influencing others’ opinions, attitudes and actions.

INSTRUMENTS

Being able to master persuasive tools in business improves sales effectiveness and strengthens long-term relationships.

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    UNCONVENTIONAL TRAINERS

    We like to call ourselves that – unconventional. Don’t expect easy people. You will be dealing with experienced and very demanding trainers and coaches who do not please the people in front of them, even if they are clients.

    Trainers who invite thinking, deepening, achieving results for which it takes commitment. Real experts, not assumed ones.
    Trainers available to support our clients even after the classroom, through dedicated socials, to help them apply the teachings in their everyday work.

    There will be no shortage of feedback.

    EMOTIONAL INVOLVEMENT

    Participation in our courses remains etched in memory because of the strong emotional involvement. Emotions facilitate learning.
    We start from experiences, from which we deduce lessons. Our experiences are never trivial and are the result of more than two decades of creative activity in the field of adult education.
    The active involvement of all participants is always the most qualified part of our training. Our classrooms have few participants; everyone has to rehearse and is constantly involved.

    CONCRETE

    Concreteness means focus; we concentrate on a few things, the most important, so as to make the most of the time.
    Concreteness means ensuring people’s learning goals. If this is not the case, we are ready to refund the participation fee or provide a new course free of charge to complete the learning.
    Concreteness means providing people with a “toolbox”: the essential tools to put the skills learned into practice immediately in their job role.