Slide 1

WEB CAMPAING MANAGEMENT

The exponential power of the network.

“Make it simple. Make it memorable. Make it attractive to look at.”

(Leo Burnett)

What is

Knowing the capabilities of online business development platforms has become a priority for companies that want to leverage this increasingly effective channel for expanding their market share and customer base.

To whom is it addressed?

To dedicated digital marketing personnel who intend to acquire the specific skills to manage onlie campaigns.

Business woman talking about financial project using laptop

Goals

The objective is to provide, through theoretical notions and analysis of practical methodologies, the ability to create and manage campaigns on the two most widely used platforms: Facebook Business Suite and Google Ads.

Facebook Business Suite

Google ads

Contents

In a first phase we will analyze in detail the possibilities offered by the two platforms Facebook Business Suite and Google Ads so as to grasp their potential, then exercises will be done in which we will operationally implement online campaigns.n a first phase we will analyze in detail the possibilities offered by the two platforms Facebook Business Suite and Google Ads so as to grasp their potential, then exercises will be done in which we will operationally implement online campaigns.

Facebook Business Suite during the teaching hours we will touch on the following points:– Facebook and Instagram ads – Audience targeting – Audience Insights

Google Ads analysis of the platform, traffic prediction tools and campaign types: – Search Network – Display Network
YouTube – Ads in app

Methodology

The methodology is extremely practical.

We will build live campaigns using different social tools.

We will check the different options that can be used and understand their features and benefits, as well as their critical elements.

We will be able to analyze different results of campaigns carried out and understand their strengths and any mistakes made.

Benefits

KNOWLEDGE

CAMPAIGNS

WEB PAGES

REVENUES

Increasing the knowledge of our online audience

Learn how to manage campaigns

Optimize sales web pages

Increasing revenues

Benefits

Increasing the knowledge of our online audience

CAMPAIGNS

Learn how to manage campaigns

WEB PAGES.

Optimize sales web pages

REVENUES

Increasing revenues

Request information

UNCONVENTIONAL TRAINERS

We like to call ourselves that – unconventional. Don’t expect easy people. You will be dealing with experienced and very demanding trainers and coaches who do not please the people in front of them, even if they are clients.

Trainers who invite thinking, deepening, achieving results for which it takes commitment. Real experts, not assumed ones.
Trainers available to support our clients even after the classroom, through dedicated socials, to help them apply the teachings in their everyday work.

There will be no shortage of feedback.

EMOTIONAL INVOLVEMENT

Participation in our courses remains etched in memory because of the strong emotional involvement. Emotions facilitate learning.
We start from experiences, from which we deduce lessons. Our experiences are never trivial and are the result of more than two decades of creative activity in the field of adult education.
The active involvement of all participants is always the most qualified part of our training. Our classrooms have few participants; everyone has to rehearse and is constantly involved.

CONCRETE

Concreteness means focus; we concentrate on a few things, the most important, so as to make the most of the time.
Concreteness means ensuring people’s learning goals. If this is not the case, we are ready to refund the participation fee or provide a new course free of charge to complete the learning.
Concreteness means providing people with a “toolbox”: the essential tools to put the skills learned into practice immediately in their job role.