Slide 1

WEB CAMPAING MANAGEMENT

The exponential power of the network.

The exponential power of the network.

The exponential power of the network.

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“Make it simple. Make it memorable. Make it attractive to look at.”

“Make it simple. Make it memorable. Make it attractive to look at.”

“Make it simple. Make it memorable. Make it attractive to look at.”

(Leo Burnett)

(Leo Burnett)

(Leo Burnett)

What is

Knowing the capabilities of online business development platforms has become a priority for companies that want to leverage this increasingly effective channel for expanding their market share and customer base.

To whom is it addressed?

To dedicated digital marketing personnel who intend to acquire the specific skills to manage onlie campaigns.

Goals

The objective is to provide, through theoretical notions and analysis of practical methodologies, the ability to create and manage campaigns on the two most widely used platforms: Facebook Business Suite and Google Ads.

Facebook Business Suite

Google ads

Contents

In a first phase we will analyze in detail the possibilities offered by the two platforms Facebook Business Suite and Google Ads so as to grasp their potential, then exercises will be done in which we will operationally implement online campaigns.n a first phase we will analyze in detail the possibilities offered by the two platforms Facebook Business Suite and Google Ads so as to grasp their potential, then exercises will be done in which we will operationally implement online campaigns.

  • Facebook Business Suite during the teaching hours we will touch on the following points:– Facebook and Instagram ads – Audience targeting – Audience Insights
  • Google Ads analysis of the platform, traffic prediction tools and campaign types: – Search Network – Display Network
  • YouTube – Ads in app

Methodology

The methodology is extremely practical.

We will build live campaigns using different social tools.

We will check the different options that can be used and understand their features and benefits, as well as their critical elements.

We will be able to analyze different results of campaigns carried out and understand their strengths and any mistakes made.

Benefits

KNOWLEDGE

CAMPAIGNS

WEB PAGES

REVENUES

Increasing the knowledge of our online audience

Learn how to manage campaigns

Optimize sales web pages

Increasing revenues

Benefits

Increasing the knowledge of our online audience

CAMPAIGNS

Learn how to manage campaigns

WEB PAGES.

Optimize sales web pages

REVENUES

Increasing revenues

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