The course is designed to cultivate the presence of creativity within organizational contexts and work teams.
Creativity is a valuable resource for companies: today, the complexity of the working world demands continuous innovation to solve problems and make products and processes more competitive. And this is where creativity comes in: understood not as artistic talent, but as the ability to think outside the box and produce new ideas and solutions. A capacity that can be developed through techniques and methods established by science. No one is born creative: they become creative.
This course, structured in 5 modules, provides the theoretical foundations and practical tools to develop the creative potential of the individual and thus foster innovation at organizational level. Its purpose is to recognize creativity as a strategic advantage and adopt it within the organization.