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SOCIAL DIGITAL MARKETING

Social marketing. Marketing after Kottler.

Social marketing. Marketing after Kottler.

Social marketing. Marketing after Kottler.

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“The goal of marketing is to know and understand the customer so effectively that the product or service sells itself.”

“The goal of marketing is to know and understand the customer so effectively that the product or service sells itself.”

“The goal of marketing is to know and understand the customer so effectively that the product or service sells itself.”

(Peter Drucker)

(Peter Drucker)

(Peter Drucker)

What is

The advent of social media has enabled practitioners to better select their target audience.

Campaigns delivered through social channels become an indispensable tool for proposing products or services to those who have expressed a need for them at that precise moment.

To whom is it addressed?

To anyone wishing to have a comprehensive overview of the digital tools on the market today.

Goals

The goal of the course is to provide a foundation on which to build one’s social digital marketing activities both to get started operationally and to be able to monitor their effectiveness.

Begin operationally

Be able to monitor its effectiveness

Contents

The course will include a theoretical part in which the concepts behind the topics will be explained followed by a practical part in which practical aspects can be explored.

Facebook/Instagram Campaigns

Overview of the operational tools of Facebook and Instagramm social campaign management

Google ads

The various components of Google ads will be shown: campaigns in search, campaigns in the display network and YouTube movies, and ads on mobile applications

Overview of one’s website content (SEO)

By being able to bring organic traffic from search engines to our site, we can increase visibility while reducing variable costs. We will analyze the structure of the site, pages and other elements essential for optimal indexing in search engines

Email
Marketing

We will understand how to write a marketing email in order to optimize results through analyzing its structure and understanding the statistics that Email Marketing tools make available to us

Google Analytics and other data analysis tools

Social marketing activities can substantially increase our company’s results, which is why it becomes essential to know and be able to read the statistics of the various tools used in order to improve campaigns and their economic returns

Methodology

The training module is based on real live exercises covering the main topics covered. We will see live how to structure:

  • A Facebook and Instagram campaign;
  • How to select targets and set up the text and multimedia part;
  • How to evaluate its effectiveness;
  • How to analyze data with analytics;
  • How to set up different Google campaigns;
  • How to correct any errors in setting up campaigns;
  • How to pursue different social goals.

Benefits

INSTRUMENTS

NOTORIETY

INCREASE

CUSTOMERS

Understand the tools offered by digital

Increase our brand awareness

Increase sales and market share

Getting to know our potential customers better

Benefits

INSTRUMENTS

Understand the tools offered by digital

NOTORIETY

Increase our brand awareness

INCREASE

Increase sales and market share

CUSTOMERS

Getting to know our potential customers better

Request information

    UNCONVENTIONAL TRAINERS

    We like to call ourselves that – unconventional. Don’t expect easy people. You will be dealing with experienced and very demanding trainers and coaches who do not please the people in front of them, even if they are clients.

    Trainers who invite thinking, deepening, achieving results for which it takes commitment. Real experts, not assumed ones.
    Trainers available to support our clients even after the classroom, through dedicated socials, to help them apply the teachings in their everyday work.

    There will be no shortage of feedback.

    EMOTIONAL INVOLVEMENT

    Participation in our courses remains etched in memory because of the strong emotional involvement. Emotions facilitate learning.
    We start from experiences, from which we deduce lessons. Our experiences are never trivial and are the result of more than two decades of creative activity in the field of adult education.
    The active involvement of all participants is always the most qualified part of our training. Our classrooms have few participants; everyone has to rehearse and is constantly involved.

    CONCRETE

    Concreteness means focus; we concentrate on a few things, the most important, so as to make the most of the time.
    Concreteness means ensuring people’s learning goals. If this is not the case, we are ready to refund the participation fee or provide a new course free of charge to complete the learning.
    Concreteness means providing people with a “toolbox”: the essential tools to put the skills learned into practice immediately in their job role.